top of page


Dunedin, Florida — which is just 20 minutes from Clearwater Beach — feels like a world away. Caladesi & Honeymoon Islands have the most beautiful beaches and fishing on the Gulf Coast. One of the oldest cities on Florida's west coast, Dunedin was originally settled by Scottish immigrants, and its name is the Gaelic version of Edinburgh. HOOK'S BRAND is a celebration of an incredible local fisherman named "Hook". Hook knew the waters in this area better than most and had the fishing knowledge to catch more fish than anyone around. Hook passed in 1989 but his legacy lives on in spirit and exceptional gear designed in Dunedin, Florida.



Our mission is to provide the best performance fishing gear combined with the best in local design and flavor. HOOK'S is DUNEDIN GULF COAST LIFE! HOOK'S™ is owned by the DUNEDIN ORANGE Co., LLC

bottom of page